MamMaw was founded in 2012 with the vision of becoming the leading online fashion brand for dresses, skirts & tops made in Ankara styles, African patterns, Kente cloth and with traditional West African fabrics.
We are an ethical fashion brand recognised for our use of vibrant colours and combinations of bold prints, blending West African patterns with distinctive Western styles.
MamMaw clothing reflects the modern woman
Our signature styles accentuate the strength of the contemporary woman’s exposure to global cultural fashion sensibilities while yet emphasising her playful feminine attributes with classic lines and silhouettes.
Think high waisted 50’s-style elegant skirts suitable for weddings. Or contemplate festival-chic maxi dresses, peplum tops, sleeveless blouses, and shorts. Got it? That’s MamMaw.
Our Founder Shantel MamMaw
At a tender young age, Shantel realised that the beautiful, bold and exuberant colours and patterns taken for granted in African fashion were largely absent from Western wardrobes. Shantel considered this deeply.
What if women in Britain could combine those invigorating and energetic patterns with the cuts to which they were already accustomed? What if there was a brand that offered such an alternative? What if One could conveniently shop for such treasures online and have them delivered to Ones door? Shantel knew there was only one way to answer these musings. And thus, the journey of MamMaw began.
Since 2012, Shantel MamMaw, has harnessed her expertise in Garment Technology and her passion for cultural diversity to build a brand known for its highly crafted and well-structured clothing.
Shantel founded MamMaw to provide affordable modern, effortless, stylish clothing inspired by Nigerian Ankara prints and Ghanaian Kente patterns.
Find out more about Shantel MamMaw’s journey
The African Connection
The key to our success
We have always revered the sheer beauty & talent in Africa. And that’s why it’s so important to us that we collaborate and exchange expertise with local Ghanaian artisans, thus generating jobs with a competitive wage.
90% of MamMaw’s clothing is proudly made in Ghana.
MamMaw Design Concepts
Shantel created the design concept Work Day Play as a framework to inspire the creation of modern, effortless stylish clothing that seamlessly fits into any woman’s wardrobe.
Work Day Play incorporates stylish timeless pieces for the modern woman at Work or leisure.
Work Day Play: In A Nutshell
The Professional Look
The Casual Look
The Playful Look
We are connected to our customers
Our customers are very important to us so we really enjoy keeping in touch through social media and at our live pop up shops at major events in and around London.